Don't give up on Advertising with Sex

Not to be confused with sexvertising, mind you.  Courtesy of a wonderful friend on Facebook, below are some wonderfully cheeky PSAs promoting birth control.  The sex is realistic, the bodies are seen in nature, and the presentation is genuinely funny.

Advertisers can take a cue from these videos.  You can use sex, and if you use it humorously, you can make a message that really stick.

Not to mention I highly endorse the message being presented.  Everyone should practice safe sex, but don't think that means you have to give up sex altogether.

UPDATE: Writing is definitely a collaborative effort.  My friend Jen sent me this brilliant NY Times article about an unusual sex ed program which takes a much needed pragmatic stance, offering actual information and advice.  It's a bit long, but stick with it; it is brilliant!